Bellieno Media Consulting

The company operates a specialist professional services model in the advertising and media domain. It creates value by providing independent strategic advice on media planning and implementation, auditing advertisers’ existing media plans and agency contracts, and delivering training and coaching to increase clients’ internal media capabilities. These services help advertisers improve alignment between media spend and business objectives, identify commercial inefficiencies and compliance issues, and negotiate more transparent agency and vendor arrangements.

Operationally, work is delivered through senior consultants on a project or retainer basis, with custom scopes per client covering strategic reviews, plan and invoice audits, and workshops. Via the True Effect joint venture, the firm additionally combines strategic planning, execution support and measurement into integrated media-investment engagements that focus on measurable return on investment. There is no evidence of proprietary SaaS platforms; the business is service-led rather than software-led.

Bellieno Media Consulting GmbH is a Germany-based independent media consultancy focused on advising advertisers on media planning, auditing and investment efficiency. It provides strategic guidance on cross-channel media planning and implementation, reviews media plans against clients’ strategic objectives, and conducts audits of agency remuneration, discounts and contractual compliance.

The firm earns revenue from professional consulting engagements, media audits and training services, typically sold as bespoke projects or retainers to brand and advertiser organisations. Through its joint-venture media-investment consultancy True Effect with Kontor Digital Media, it also participates in ROI-focused media planning and buying assignments using flexible fee models. Its customers are marketing, procurement and finance teams at advertisers seeking independent media oversight and more efficient media investments.