ClearTrust

The company operates a B2B software and services model in the digital advertising ecosystem. Its main value creation comes from a proprietary traffic-quality index that scores each visit, impression, or click using 150+ fraud- and safety-related filters. This capability allows customers to quantify invalid traffic, identify high-risk supply sources, and optimise campaigns for cleaner media inventory.

Revenue is generated through recurring access to the platform for ongoing monitoring and scoring, combined with one-off or project-based fees for retrospective audits of historical ad spend. The platform integrates via API and JavaScript tags, supporting incorporation into advertisers’ and platforms’ existing ad tech stacks, which encourages longer-term contracts and usage-linked expansion as traffic volumes grow.

ClearTrust (Botman Networks) is an Indian ad verification and traffic-quality platform focused on detecting invalid and unsafe advertising traffic. Its core offering is a scoring engine that evaluates impressions, clicks, and sessions using 150+ filters to identify bots, fake activity, and other forms of ad fraud across web, mobile, and connected TV environments. The company positions itself against established verification vendors in the digital advertising ecosystem.

ClearTrust monetises primarily by selling software access and related audit services to advertisers, agencies, and advertising platforms that need to measure and improve the quality of their paid media traffic. Customers integrate via API or JavaScript tags for live scoring or provide historical logs for retrospective audits, enabling them to reduce wasted ad spend and improve media investment efficiency.