Integral Ad Science

IAS operates a B2B software and data platform that creates value by independently measuring and classifying digital ad impressions for quality, safety, fraud and context, and by enabling contextual targeting and programmatic transparency. It plugs into the digital advertising supply chain (DSPs, SSPs, publishers, social/CTV platforms) to evaluate each impression and provide standardised quality metrics and scores. Customers use these metrics to protect brand safety, reduce invalid traffic, improve viewability, and optimise media spend and supply paths. Value is created through reduced wasted ad spend, safer ad placements, and more efficient campaign performance across open web, social and CTV environments.

Integral Ad Science (IAS) is a United States–based ad verification and media measurement company focused on digital advertising across web, mobile, social, CTV and programmatic channels. Its platform measures viewability, invalid traffic and fraud, brand safety and suitability, and contextual relevance, and provides metrics such as Quality Impressions and TRAQ scores, as well as contextual targeting and transparency tools for programmatic supply paths.

IAS generates revenue by charging advertisers, agencies and platforms usage‑based fees tied to the volume of digital ads or impressions it measures, supplemented by recurring contracts and enterprise add‑ons for optimisation, transparency and contextual targeting products. Its customers are business buyers in the advertising ecosystem, including brands, media agencies, programmatic buying platforms (DSPs), and publishers or CTV platforms that integrate independent measurement and verification into their ad offerings.