FraudScore

The company operates a B2B SaaS model focused on digital advertising fraud detection. It provides cloud-based tools that plug into advertisers’, networks’ and programmatic platforms’ tracking stacks via APIs, postbacks, tags and URLs. The platform processes large volumes of click, impression and conversion events, scores them using a multi-metric model, and returns fraud scores, labels and evidence. This creates value by helping customers block or discount fraudulent traffic, automate approval and rejection workflows, and reduce media waste and disputes with partners. Additional value is provided through integrations with common marketing platforms and reporting that supports operational decision-making and partner negotiations.

FraudScore.ai is an ad fraud detection and prevention SaaS platform operated by RT FRAUDSCORE ANALYTICS LTD, with a registered address in Nicosia, Cyprus. It analyses mobile and web advertising traffic, using more than 150 metrics and algorithms to detect fraudulent clicks, impressions and conversions in real time and post-conversion.

The company sells subscription and prepaid, volume-based access to its tools for click, impression and conversion scoring, such as post-conversion analysis for CPI/CPA/CPL campaigns and real-time click filtering. Its paying customers are advertising technology platforms, ad networks, agencies and performance marketers that buy or broker digital media and need to reduce invalid traffic and disputed conversions.