Brainlabs

The business creates value by providing integrated digital marketing and media services, underpinned by proprietary technology and experiment data. It plans, buys and optimises media for clients across channels including search, social and influencer platforms, using internal platforms to automate workflows, centralise experimentation knowledge and improve campaign outcomes. The influencer-specialist unit adds creator discovery, trend analysis and campaign execution capabilities based on a large influencer dataset.

Revenue is generated as a services and consulting model rather than pure software licensing. The proprietary platforms and datasets are bundled into service delivery to improve performance and differentiation, not positioned as separate public SaaS products. An internal academy supports talent development and helps sustain operational scale by training junior marketers for deployment on client work.

Brainlabs is a UK-headquartered digital marketing and media agency that uses proprietary AI-driven platforms and experiment data to manage and optimise clients’ advertising and influencer campaigns. It operates as a services business, embedding its technology and data assets into campaign planning, execution, optimisation and reporting rather than selling them as stand-alone software.

The company serves brands and marketing teams, primarily mid-market and enterprise clients, that outsource media buying, performance marketing and influencer activity. Revenue is generated through service contracts, including retainers and project-based statements of work, priced via transparent rate cards. Its internal platforms for optimisation, experimentation and influencer analytics support delivery efficiency and campaign performance across channels such as search, social and short-form video platforms.