Brand Metrics

The company operates a B2B SaaS measurement model. It integrates its JavaScript on publisher websites to identify ad exposure and trigger short surveys. A regression-based algorithm combines exposure data and survey responses to estimate brand lift across four standard brand metrics and compares results to a large benchmark set. Value is created by providing advertisers, agencies and publishers with consistent, independent brand impact metrics for digital campaigns, using a privacy-compliant, cookie-free methodology. Revenue is generated via recurring subscription licences that grant customers unlimited brand lift measurements and access to automated reports and API feeds, typically sold on enterprise contracts to frequent advertisers, agencies and large publishers.

Brand Metrics Sweden AB is a Sweden-based SaaS company focused on measuring digital advertising brand lift. Its platform integrates via JavaScript with publisher websites to survey exposed and unexposed audiences, then uses a regression-based algorithm to calculate changes in awareness, consideration, preference and intent at campaign level, benchmarked against a large norms database.

The company generates revenue through subscription licences that provide clients with unlimited brand lift measurements for a fixed monthly fee, delivering automated reports or API feeds. Its direct customers are publishers, advertisers and media agencies, as well as marketing and insight teams seeking independent, cookie-free, campaign-level brand impact measurement at scale.