Brand Metrics
Brand Metrics is a cookieless SaaS for automated digital brand lift measurement.
Brand Metrics operates in the AdTech Vendor segment.
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Distinction
Brand Metrics is a campaign measurement software vendor, not a media buying platform, DSP or general brand consultancy. It is specifically focused on automated brand lift analytics for digital advertising.
- Founded
- 2018
- Headquarters
- Kyrkogatan 15, 411 15 Göteborg, Sweden
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Brand Metrics
Brand Metrics: About
The company operates a SaaS measurement platform for advertisers, media agencies and publishers. It creates value by embedding its measurement technology directly into publisher environments, capturing real campaign exposure signals, collecting survey responses and producing standardised brand lift reporting and benchmarks. Customers use the platform to assess campaign effectiveness at scale without commissioning separate custom studies for each campaign.
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Brand Metrics: Market Position
Brand Metrics is a Swedish B2B software company that provides automated brand lift measurement for digital advertising campaigns. Its core product measures how ad exposure changes brand awareness, consideration, preference and action intent by combining direct publisher integrations, survey responses and algorithmic analysis in live campaign environments rather than relying on traditional panel-based research.
Brand Metrics: Frequently Asked Questions
What is Brand Metrics?
Brand Metrics is a B2B software company that measures digital advertising brand lift through survey-based and algorithmic campaign analytics.
Who uses Brand Metrics?
Advertisers, media agencies and digital publishers use it to measure how campaigns affect awareness, consideration, preference and intent.
How does Brand Metrics make money?
It makes money through recurring SaaS subscriptions, charging a fixed monthly fee for access to its measurement platform.
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