Brisa

The company operates an integrated manufacturing, distribution and services model centred on tyres and mobility. It produces tyres in Turkey and distributes them domestically and to over 90 countries through OEM contracts, wholesale partners, and a dense retail and service network. Domestically, it runs branded dealer and fast-fit outlets, mobile service units, and an e-commerce channel that allow both businesses and consumers to purchase tyres and associated services.

Beyond tyre sales, it creates value by bundling installation, maintenance, seasonal storage, mobile fitting and retreading to increase lifetime customer value and capture a larger share of vehicle operating spend. Through its telematics and fleet management platforms, it offers hardware-plus-software and analytics-based services that help fleets optimise tyre usage and operational efficiency, further reinforcing tyre demand and long-term service relationships.

Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.Ş. is a Turkish joint venture between Sabancı Holding and Bridgestone Corporation that manufactures and sells tyres and related mobility services. It supplies passenger, commercial and specialty tyres under multiple brands to automotive OEMs, fleets, distributors and retail vehicle owners in Turkey and over 90 export markets, supported by a large dealer and service network.

The company generates revenue from tyre production and distribution, direct-to-consumer e-commerce tyre sales, vehicle servicing and mobile fitting, fleet telematics and management subscriptions, and retreading and other aftermarket services. Its customer base spans automotive manufacturers, domestic and international distributors, commercial fleet operators, logistics companies and individual drivers purchasing tyres and services via dealers and online channels.