Brunico

Brunico operates a portfolio model built around specialist B2B media brands. It creates value by aggregating high-intent professional audiences in defined verticals such as kids entertainment, factual television, Canadian production, media buying, and marketing. It then monetises those audiences through advertising inventory, sponsorships, editorial adjacency, events, awards, and marketplace-style industry gatherings. Acquisitions have been used to expand the portfolio and add event-led assets with established communities.

Brunico is a Canadian B2B media company that owns and operates a portfolio of specialist trade publications, newsletters, awards programmes, and industry events focused on entertainment, television, kids media, marketing, and advertising. Its brands include Kidscreen, Realscreen, Playback, strategy, Media in Canada, Stimulant, NATPE, and the Banff World Media Festival.

The company generates revenue by monetising professional audiences and industry communities rather than consumers. Its business model combines print and digital advertising, newsletter sponsorships, branded content, event passes, exhibitor and sponsorship packages, marketplace participation, and awards-related fees. Its paying customers are primarily media companies, broadcasters, studios, marketers, agencies, and other industry participants seeking trade media visibility, deal-making access, and professional networking.