Castoola

The company operates an enterprise adtech platform for addressable and interactive TV advertising. It creates value for TV publishers, broadcasters and media groups by enabling them to monetise linear, timeshifted and OTT inventory through dynamic ad insertion, HbbTV formats and detailed performance analytics. It also offers a market‑specific solution for large broadcaster partnerships (e.g., in Italy) that packages its technology and algorithms into turnkey deployments. Revenue is generated through technology licensing, platform access and managed service engagements where the firm handles campaign setup, delivery and reporting within the TV advertising supply chain.

Castoola is a Slovenian addressable TV advertising technology provider focused on connected and HbbTV environments. It offers a platform that enables dynamic ad insertion, interactive HbbTV ad formats and advanced analytics for TV publishers and broadcasters, with a commercial solution deployed in markets such as Italy in partnership with major media owners.

The company generates revenue by licensing its technology and providing managed ad‑operations and campaign execution services to TV broadcasters, operators and media groups. It operates as part of the ad‑sales value chain on a B2B basis, monetising TV inventory via enterprise contracts, campaign fees and revenue tied to ad delivery and measurement rather than self‑serve consumer products.