Samba TV

Samba TV operates a B2B data and measurement platform centred on smart‑TV ACR data and an owned identity graph. It partners with TV manufacturers to integrate ACR at the chipset level, collecting opt‑in, first‑party viewing and ad exposure signals. These data are normalised, combined with panels and matched to digital devices through its identity layer. The company packages the resulting datasets and analytics into products for audience measurement, audience segments, identity resolution and contextual and omniscreen targeting. Value is created by giving advertisers, agencies and media owners independent, cookie‑less TV and cross‑device measurement and activation capabilities, and by enabling more accurate reach, frequency and outcome analysis across linear and streaming environments.

Samba TV is a US-based television data and measurement company founded in 2008. It embeds automatic content recognition (ACR) technology at the chipset level of smart TVs to collect opt‑in, first‑party viewership data and combines this with an owned household identity graph and AI models. Using these assets, it provides audience measurement, TV data, identity, and contextual targeting capabilities primarily for television and video advertising use cases.

The company generates revenue from brands, media agencies, TV networks, publishers and platforms that pay for audience measurement, data licensing and advertising activation. It competes with audience measurement and TV data providers such as Nielsen, Comscore, VideoAmp and others, positioning itself as an omniscreen measurement and targeting solution across linear TV, streaming and connected TV (CTV).