Channable

The company operates a B2B SaaS platform that helps e‑commerce advertisers and merchants manage product data and paid media across multiple online channels. It ingests product catalogues from webshops and other systems, transforms and enriches them via a rule engine, and exports channel‑ready feeds to ad platforms and marketplaces. Additional modules automate PPC campaign creation and optimisation, synchronise listings and orders on marketplaces, manage comparison shopping submissions, adjust prices dynamically, and generate creatives and images, including AI‑assisted enrichment features.

Value is created by reducing manual work in feed preparation, campaign setup and marketplace operations, improving data quality and enabling more granular performance optimisation. The company scales this value through a multi‑tenant SaaS infrastructure with a broad library of connectors to shops, ad networks and marketplaces, allowing customers and agencies to run many channels and shops from a single environment. The acquisition of a major CSS partner further extends its role as a central e‑commerce and retail media enablement layer for European merchants and agencies.

Channable (ProductImpulse B.V.) is a Dutch software company that provides a cloud platform for managing and distributing e‑commerce product data to advertising channels and online marketplaces. Its tools cover product feed management, PPC campaign automation, marketplace listings and order synchronisation, comparison shopping service (CSS) access, repricing, creative generation and AI‑assisted product data optimisation. The platform is used to centralise catalogue data, create channel‑specific exports and automate performance marketing workflows.

The company generates revenue through modular SaaS subscriptions sold primarily to online retailers, brands and digital marketing agencies that run multichannel e‑commerce campaigns. Pricing is based on item volume, number of projects and channels, plus paid add‑on modules for marketplaces, CSS, repricing, creative tools and AI features. In 2025 it expanded its comparison shopping capabilities by acquiring Producthero, a major European Google CSS partner, to deepen its role in multichannel e‑commerce infrastructure.