Clay

The company operates a horizontal B2B SaaS model focused on GTM, sales and growth operations. Its core value creation comes from aggregating access to 100+ data providers, web scraping, and AI research and messaging agents into a single workspace, allowing customers to design and run structured GTM workflows (from lead discovery to personalised outreach) without stitching together multiple tools. The platform also integrates campaign execution via a native email sequencer, so teams can act directly on enriched data and intent signals.

Value is created by reducing the engineering and vendor‑management burden associated with enrichment, research and outbound tooling, and by enabling GTM teams to run repeatable, data‑driven workflows. Value is captured through recurring access to the workspace and metered consumption of credits tied to data, AI and messaging usage, with enterprise contracts for higher volumes and more complex deployments.

Clay is a United States–based software company providing an AI-driven go‑to‑market (GTM) data and workflow platform for B2B revenue, sales and growth teams. Its product consolidates lead sourcing, enrichment from 100+ third‑party data providers, web scraping, AI research agents and outbound campaign orchestration in a single table‑based workspace.

The company generates revenue by selling a SaaS workspace with unlimited seats and a metered, credit‑based usage model. Credits are consumed for data enrichment, AI actions and email sequencing, including a native sequencer and AI GTM co‑pilot tools. Customers are primarily B2B GTM, sales, growth and revenue operations teams that need to automate prospect research, qualification and outbound campaigns at scale.