CleverTap

The company operates a horizontal B2B SaaS model focused on customer engagement and retention. It ingests and stores large volumes of behavioural and profile data, and exposes this through analytics, segmentation, experimentation and omnichannel campaign tools that help customers increase user retention and lifetime value. Value is created by enabling marketing and product teams to target cohorts precisely, automate user journeys and improve performance of push, in-app, email, SMS and messaging campaigns.

Revenue is generated primarily through recurring subscription fees for access to the platform, differentiated by feature sets and scale tiers. The business further monetises specialised capabilities and channels such as WhatsApp messaging via add-ons and usage-based credits. By combining its proprietary data layer with AI-powered decisioning, the company aims to embed itself as core infrastructure in the growth and CRM stack of digital consumer businesses, which supports higher retention and expansion revenue over time.

CleverTap is a business-to-business customer engagement and retention platform founded in 2013 and headquartered in the United States. It provides behavioural analytics, segmentation, experimentation and omnichannel messaging tools for consumer-facing digital businesses, with an emphasis on mobile apps and web properties. The platform is underpinned by a proprietary database optimised for real-time user data and supports AI-driven decisioning, campaign orchestration and delivery optimisation.

The company generates revenue by selling tiered SaaS subscriptions to its platform, with optional paid add-ons for channels such as WhatsApp and premium capabilities. Its customers are marketing, growth, CRM and product teams at app-first and web-based businesses that need to analyse user behaviour, personalise experiences and run retention campaigns at scale. CleverTap has expanded its capabilities and global presence through venture funding rounds and acquisitions, including the purchase of Leanplum in 2022.