Clikim

The business model combines B2B SaaS and marketing services. The core software platform provides an all-in-one workspace for agencies and advertisers to manage paid media operations, track performance and rejections, and receive AI-driven optimisation and compliance insights. Value is created by reducing manual ad operations overhead, minimising campaign disruptions from bans and policy violations, and improving efficiency of campaign scaling across multiple ad platforms.

Revenue is generated via subscription plans with tiered functionality and support, from a free entry tier up to enterprise plans with higher service levels and likely custom pricing. Complementing this, the ClikimLabs unit operates as a performance marketing agency that sells managed services and consulting to DTC and e-commerce brands, monetising through service retainers or project fees tied to campaign management and growth initiatives.

Clikim operates a software platform and related tools for digital advertising agencies and advertisers running multi-platform paid campaigns. Its products focus on centralising ad operations, automating workflow and optimisation, and monitoring compliance issues such as account bans and rejected creatives across major ad platforms. In parallel, an associated unit, ClikimLabs, provides performance marketing services for direct-to-consumer and e-commerce brands.

The company generates revenue primarily through subscription fees for its SaaS platform, with tiered plans that range from a free trial to enterprise contracts that include enhanced support. Additional revenue likely comes from service engagements via its agency arm, which manages campaigns and growth strategies for DTC and e-commerce clients. Core customers are digital and performance marketing agencies, media teams, and brands that actively buy and manage online advertising at scale.