Cluep

Cluep creates value by combining proprietary audience qualification models with programmatic ad delivery across external publisher inventory. It ingests public social, visual, audio, professional and location signals, turns them into targetable audience segments, and then uses a DSP-style buying layer to execute campaigns for advertisers and agencies. Its commercial role sits between media buyers and inventory supply, adding value through better audience selection and campaign performance rather than by owning media.

Cluep is a Canadian advertising technology company operating a programmatic media buying platform built around AI-driven audience qualification. Its core product, Soma, and related modules analyse public text, image, audio, professional and location signals to help brands and agencies target audiences based on sentiment, intent, lifestyle, work attributes and real-world behaviour rather than relying only on standard demographic segments. The platform activates campaigns across open web and in-app inventory and supports display, native and video formats.

The company makes money by managing or enabling programmatic campaigns for advertisers and agencies, most likely taking a margin or platform fee against media spend and potentially charging premium rates for advanced audience intelligence. Financial evidence shows Cluep was acquired by Impact Group for $40 million and later retained as a Cluep business unit by CI Capital, so the brand appears operational but not clearly independent.