Cluep

The company operates an AI-driven adtech platform that converts social, image and location signals into targetable mobile audiences, then executes campaigns for advertisers. It ingests public social posts, user-shared images and place-visit data, applies proprietary text/emotion and image-recognition models, and generates audience segments that can be bought as media products. Value is created by allowing advertisers to reach people expressing specific topics, feelings, visual cues or place behaviours, with reporting tied to engagement and store-visit outcomes. Operationally, it functions as a managed media solution rather than a self-serve SaaS platform, integrating data processing, audience creation, ad serving and campaign analytics into bundled offerings for brand and agency clients.

Cluep is a Canada-based advertising technology company acquired by Impact Group in 2018. It provides an AI-based mobile advertising platform that builds audiences from public social posts, shared images and location data, then serves targeted mobile display campaigns for brand and agency clients, particularly in consumer packaged goods, retail and grocery.

The company monetises by selling managed media campaigns and targeting products—Cluep Posts, Cluep Pics and Cluep Places—on a CPM basis, alongside campaign management and measurement services. Its customers are brand advertisers and their media agencies that want to run emotion-, image- and location-based mobile campaigns to drive engagement and in-store outcomes.