GumGum

GumGum operates a B2B advertising technology and media business. It creates value by (1) providing advertisers and agencies with contextual targeting, brand safety and attention measurement to improve campaign effectiveness without third-party cookies; (2) offering proprietary high-impact ad formats across a network of publisher inventory; and (3) giving publishers tools to classify content and monetise impressions via its exchange and private marketplace deals. The company integrates its contextual intelligence into programmatic workflows (DSPs, PMPs, ad exchange) so that buyers can activate segments and formats at scale, while publishers gain yield and brand safety controls. Its acquisitions of an attention platform and rich media marketplace extend this stack into attention analytics and richer creative formats.

GumGum is a United States-based digital advertising technology company focused on contextual and attention-based media solutions. It provides a platform that analyses page content (text, images, video, audio) to enable cookieless targeting, brand safety and suitability, alongside proprietary high-impact ad formats and attention measurement tools across display, video and CTV.

The company earns revenue by selling media campaigns and creative services to brands and agencies, operating an ad exchange and private marketplace deals with publishers, and commercialising its contextual and attention data through integrations with demand-side platforms and other partners. Its direct customers are advertisers, media agencies, and publishers seeking contextual targeting, attention metrics, brand safety, and monetisation of inventory, primarily in programmatic advertising environments.