ConnectAd

The business operates a programmatic advertising supply side platform that intermediates between digital publishers and programmatic buyers. It provides technical integrations including client-side and server-side header bidding, OpenRTB endpoints, Java tags and a reporting API that together expose publisher inventory to demand while offering yield optimisation and bid throttling. Value is created for publishers through increased net advertising revenue and operational support, and for buyers through direct access to curated, transparent inventory with reduced bid noise. The company is owner-operated and independent, positioning itself as a European SSP alternative to larger global platforms.

ConnectAd is an Austria-based, privately held advertising technology company operating a programmatic supply side platform (SSP). It connects digital publishers’ ad inventory with programmatic demand via header bidding (client and server-side), OpenRTB endpoints and unified ad tags, and provides reporting APIs and yield tools to optimise publisher revenue and reduce bid noise for buyers.

The company generates revenue primarily by taking a transaction-level revenue share (take-rate) on impressions sold through its SSP, while offering one of the lower fee structures in the market. Its direct customers are online publishers that integrate its tags, PreBid adapters and OpenRTB connections, and programmatic buyers such as DSPs, agencies and trading desks accessing curated inventory with no minimum spend or long-term contracts.