quartermedia.de

The company operates as a digital advertising sales house and supply-side intermediary for online publishers. It aggregates display, video and mobile ad inventory from multiple publisher properties and packages this inventory into standard IAB formats, premium placements and bundles. It then sells this inventory to advertisers and media agencies via direct insertion orders and programmatic channels. Value is created for publishers through professional yield management, audience and format packaging, and access to advertiser demand; value is created for advertisers and agencies through access to defined audiences, standardised formats, and transparent CPM rate cards. Revenue is primarily derived from the gross media spend booked on its inventory, from which it retains a margin or commission after paying publishers their share.

Quarter Media is a German digital advertising sales house that monetises third-party publisher inventory through direct and programmatic display, video and mobile advertising. It operates as a publisher-side intermediary, packaging standard IAB formats and premium placements and selling them to advertisers and media agencies on a CPM basis.

The company runs programmatic supply via SSP integrations and manages targeting options such as demographic, geographic and technical criteria. Its direct paying customers are advertisers and agencies booking campaigns, while it creates value for publishers by generating advertising revenue and managing yield across large volumes of ad impressions and unique users.