CookieFirst

The company operates a horizontal B2B SaaS model centred on a consent management platform delivered via the cloud. It creates value by automating cookie discovery, providing consent banners and preference panels, blocking third‑party scripts until consent, and maintaining audit logs to support compliance with privacy regulations such as GDPR and ePrivacy. Integrations with platforms like Shopify, WordPress, Shopware, React and Google tools reduce implementation effort for customers and agencies.

Revenue is generated primarily from recurring subscription fees charged per (sub‑)domain, with tiers differentiated by features and page‑view limits. Additional value is created via a portal for managing multiple sites, integrations and reporting. The company also runs a reseller/agency model that allows partners to manage and resell the solution to many end‑clients, earning commission, and offers tailored enterprise contracts for larger customers with higher volumes or specific integration and support needs.

CookieFirst is a Netherlands-based software provider offering a cloud consent management platform for websites, webshops and web applications. It focuses on cookie consent banners, automated cookie scanning, third‑party script management and consent logging to help businesses comply with GDPR, ePrivacy and similar regulations. The brand is operated by Digital Data Solutions B.V. and has been acquired by iubenda, part of the team.blue group.

The company monetises through subscription plans priced per (sub‑)domain, with tiered usage based on page views and additional reseller and enterprise arrangements. Its paying customers are businesses that own or manage digital properties, including e‑commerce operators, digital publishers, marketing teams and web agencies that implement consent solutions on behalf of multiple clients.