Criteo

Criteo operates as a global adtech and commerce media vendor providing platforms that connect advertiser demand with retailer and publisher supply, underpinned by a large commerce behavior data asset (Shopper Graph). It creates value by improving performance and measurement of commerce‑related advertising for marketers, and by maximizing yield and new revenue streams for retailers, marketplaces, and publishers through onsite and offsite monetization. The business historically centered on performance retargeting and now spans full‑funnel media buying (Commerce Max, GO Campaigns), supply monetization (Commerce Grid, Commerce Yield), and data‑driven identity and recommendation services. Its technology stack offers unified planning, activation, dynamic creatives, optimization, and closed‑loop reporting across the open internet, positioning the firm as an infrastructure provider for commerce media rather than a single‑channel ad network.

Criteo is a France‑headquartered, publicly listed advertising technology company focused on commerce and retail media across the open internet. Its portfolio includes a unified commerce media platform, demand‑side and supply‑side platforms (Commerce Max, Commerce Grid), retail media monetization tools (Commerce Yield), identity and data assets (Shopper Graph), and performance marketing products such as dynamic retargeting, recommendations, DCO, and SMB self‑serve campaigns. The company generates revenue primarily by facilitating and optimizing digital ad spend for brands, retailers, and agencies, and by enabling publishers and commerce sites to monetize their inventory and first‑party data. Customers are advertisers, retailers, marketplaces, publishers, and media agencies that use Criteo’s platforms and managed services to buy, sell, and measure commerce‑driven advertising across web, app, CTV, and retail media environments.