Crossmedia

Crossmedia operates a service-led agency model. It creates value by advising advertisers on channel strategy, executing media buys across digital and traditional channels, measuring outcomes, and improving commercial terms through procurement and inventory access. The business combines strategic consultancy, hands-on campaign operations and selected inventory or finance-related trading capabilities, allowing it to serve both brand-building and performance objectives under enterprise relationships.

Crossmedia is an independent media agency and consultancy that provides media planning, buying, performance marketing, analytics, procurement and related brand services for advertisers. Its core offer is a managed-service model spanning communications strategy, cross-channel media execution, measurement and reporting, with additional capabilities in multicultural marketing, global media coordination and creative or CX-adjacent services.

The company makes money primarily from agency fees tied to media planning and buying, performance and consulting retainers, and commercial margins associated with media procurement and inventory-related trading activities. Its customers are brand marketers, procurement leaders, performance teams and multinational advertisers that need external support to plan, buy, measure and govern media investment across multiple channels and markets.