Cust2Mate

The company operates a hardware-plus-software platform model for in-store retail. It supplies modular smart-cart panels that retrofit existing shopping trolleys, coupled with a backend management and analytics platform. Value is created by reducing checkout friction and labour, providing item-level data and shopper behaviour analytics, and creating in-store digital media inventory on cart screens.

Revenue is generated through capital sales or leasing of the smart-cart hardware, recurring platform and analytics fees, professional services for integration and rollouts, and retail media and data monetisation. Retail media revenues include CPM-based fees for on-cart advertising and commission-based fees linked to completed transactions influenced or processed through the system. Over time, the model emphasises recurring software and media income on top of an installed hardware base.

Cust2Mate is an Israel-based smart-cart technology provider focused on grocery and large-format retail. Its core product is a modular hardware and software system that converts standard shopping trolleys into connected carts via a detachable touchscreen panel with integrated sensors (barcode, computer vision, weight, RFID) and on-cart payment.

The company generates revenue through a mix of hardware sales or leases of smart cart panels, recurring software and analytics platform fees, integration and deployment services, and retail media and data monetisation tied to media impressions and completed transactions. Its direct customers are supermarket and grocery chains and other large retailers seeking in-store automation, frictionless checkout, analytics and in-store retail media inventory that can be sold to brands.