DAIVID

The company operates a B2B data and analytics model focused on creative effectiveness in advertising. It aggregates and trains AI models on multimodal human-response datasets (facial coding, eye-tracking and surveys) to generate structured creative metrics at the level of individual ad assets. These metrics are exposed through an API and a web platform, allowing clients to integrate creative data into their existing media, analytics and business-intelligence stacks. Value is created by enabling more informed creative and media decisions, improving campaign performance and measurement, and supplying a machine-readable creative signal layer to other adtech and retail media systems.

Daivid.co is a UK-based advertising analytics company that provides creative-level data to brands, agencies, media owners and adtech platforms. Its system uses AI models trained on human responses such as facial coding, eye-tracking and survey data to predict attention, emotional response, brand recall and purchase intent for advertising creatives.

The company generates revenue by selling access to its creative data feed via an API and its own platform, positioning itself as a B2B data and analytics provider in the adtech ecosystem. Customers integrate this data with media performance and business metrics to optimise campaigns and measure the impact of creative on outcomes such as media efficiency, recall and intent.