Danoler

The company operates a B2B advertising technology platform focused on publisher monetisation. It provides a supply-side platform, SDK, and associated services that allow app and CTV publishers to offer their advertising inventory into programmatic auctions and direct deals. By integrating with numerous programmatic and direct demand sources and supporting major ad formats, it enables publishers to increase fill rates and optimise yield. Value is created by simplifying ad operations, aggregating demand, and providing reporting and controls for targeting, consent, and frequency. The platform and SDK are provided as infrastructure embedded in publisher partnerships rather than as separately metered SaaS seats, with commercial returns tied to media throughput and managed revenue partnerships.

Danoler is a Poland-based advertising technology company that operates a supply-side platform and related services for mobile app and connected TV (CTV) publishers. Its technology stack includes a software development kit for mobile applications and web-based tools that enable ad serving, yield management, and reporting across formats such as video, native, CTV, and display.

The firm acts as a programmatic monetisation and brand solutions partner, connecting publisher inventory to programmatic and direct demand sources. Revenue is generated through revenue-share or take-rate models on advertising spend flowing through its platform, as well as managed direct deals sold by its sales teams. Its direct customers are mobile app and CTV publishers and other digital publishers seeking to monetise multicultural and cross-geography audiences, plus advertising demand partners that access this inventory programmatically.