Big Happy

The company operates as a creative‑led adtech provider that designs, builds and serves proprietary mobile and DOOH ad formats. It creates value by turning existing publisher and venue screens into higher‑yield placements for advertisers, while allowing media buyers to access these formats through their existing demand‑side platforms. On the supply side it partners with publishers and DOOH networks to upgrade standard inventory into richer, more monetisable units. On the demand side it works with brands and agencies to plan and execute campaigns using its formats, supporting dynamic data and shoppable or interactive experiences. Revenue is driven by campaign‑based creative and trafficking work plus participation in media spend routed through programmatic deals and DOOH buys.

Big Happy is a US-based advertising technology company focused on high‑impact mobile and digital out‑of‑home (DOOH) ad formats. Its core technology powers custom mobile units (Sunrise, Expandable, Big Scroller) that integrate with existing programmatic buying platforms, as well as place‑based and outdoor DOOH creatives deployed across venue and large‑format screens.

The company generates revenue by producing and trafficking rich media ad units for brand and agency campaigns and by participating in programmatic media transactions via private marketplace and supply‑side partnerships. Its customers are brand advertisers, media and creative agencies, programmatic traders, and publishers/venue owners seeking higher‑value inventory monetisation across mobile and DOOH screens in North America.