Perion

Perion operates as a multi‑product advertising technology and media services group. It creates value for advertisers and agencies by providing tools to plan, execute and optimise campaigns across channels such as display, video, CTV, social, search, audio and DOOH. It also creates value for publishers and DOOH screen operators by supplying monetisation infrastructure including an online video player, programmatic pipes and yield optimisation tools.

Economically, the group aggregates and operates media supply (web, CTV, DOOH, social and search inventory) and combines it with data, creative and optimisation technology to deliver measurable outcomes for paying advertisers. It enhances this model through acquisitions that add new channels (e.g. DOOH) and capabilities (e.g. content optimisation, retail media integration), supporting cross‑channel campaign orchestration and incremental media volume through its stack.

Perion Network Ltd. is an Israel‑based digital advertising technology company that provides cross‑channel media execution, creative, and monetisation infrastructure. Through acquired units and in‑house platforms, it covers display, video, CTV, social, search, audio and digital out‑of‑home (DOOH), as well as publisher video monetisation and search distribution agreements.

The company generates revenue by taking margins and fees on media bought and sold through its platforms, by offering managed media services, by providing programmatic DOOH and publisher monetisation tools, and via revenue‑share agreements with search partners. Its direct customers are brand advertisers, media and creative agencies, and digital publishers and screen operators; it does not sell directly to consumers.