Shoppable / Commerce Ads
Interactive ad formats designed to allow native browsing and seamless checkout directly inside the ad unit or player.
What is a Shoppable / Commerce Ads?
Shoppable / Commerce Ads describes a group of companies and products that play a specific role in the digital ecosystem. Polaris7 tracks this segment through its market ontology, company graph and signal intelligence layer.
Key Shoppable / Commerce Ads Companies
Adtelligent
Programmatic ad tech stack for buyers, publishers and retailers.
iProspect
Global dentsu media agency for performance-led digital marketing.
Innovid
CTV-first ad serving, creative and measurement software for enterprises.
Citiservi Media
Spanish adtech and local media platform for data-driven advertising.
Equativ
Programmatic adtech platform spanning SSP, DSP, retail media and CTV.
365 Digital
African digital advertising partner spanning media buying, sales, and creative.
AdButler
B2B ad serving and publisher monetisation software platform.
Innity
Regional adtech platform for advertisers, agencies and publishers.
Perion
Omnichannel adtech platform for advertisers, agencies and publishers.
Kargo
Premium adtech platform for programmatic, creative and retail media.
Adswag
Adtech and media services firm for branded content and campaign execution.
Bonzai
Creative automation software for personalised cross-channel advertising.
Adform
Independent ad tech stack for buying, serving and monetising media.
Ads Interactive Media Group
Adtech platform for publisher monetisation, retail media and creatives.
Retailor Media
Italian retail media platform for identity, activation and measurement.
Inspired Thinking Group (ITG)
Enterprise content operations platform combining MarTech software and managed services.
Ad.com
Performance adtech platform spanning search, contextual, video and publisher monetisation.
DaVinci Commerce
Commerce media software for creative, activation and attribution workflows.
TripleLift
Programmatic SSP combining premium supply, creative tech and audience targeting.
Veepee|ad
Retail media network activating shopper data across owned and off-site media.
Adzymic
Creative orchestration and programmatic ad execution platform for brands and agencies.
Blue Billywig
B2B online video platform for publishing, OTT and monetisation.
PayPal
Digital payments network spanning wallet, merchant tools and commerce media.
RTB House
Deep-learning DSP for performance advertising and retargeting.
Geniee
Japanese adtech and martech platform spanning media buying, monetisation and CRM.
KERV.ai
Contextual video adtech for interactive commerce and attention measurement.
Mitgo Group
Digital holding company spanning affiliate, creator commerce and loyalty platforms.
Sharethrough
Programmatic SSP and ad exchange focused on curated, sustainable supply.
The Newco
Privacy-first adtech suite for identity, activation and measurement.
AdGrid
Publisher monetisation software for ad stack control and programmatic revenue.
Consumable
Adtech company for addressable audio buying, curation and monetisation.
IZEA Worldwide
Creator marketing software, marketplace, and managed services provider.
JUSTTAG Group
Retail media and measurement platform linking ads to sales.
Newsroom AI
AI software for creative production, publishing and programmatic advertising.
PadSquad
Managed-service ad platform for interactive, video and shoppable campaigns.
Shuttlerock
Creative production platform and service for scaled digital advertising.
Affilae
Affiliate and influencer marketing software with tracking and payouts.
Podean
Marketplace agency combining retail media services with proprietary analytics tools.
Singular Ads
Programmatic exchange and publisher monetisation platform for advertisers and publishers.
Algonomy
Retail SaaS platform for customer engagement and merchandising intelligence.
Kevel
API-first retail media and ad serving infrastructure provider.
LendingTree
Consumer finance marketplace monetised through leads, referrals and affiliate traffic.
ShopMy
Creator-commerce software for brands, creators and affiliate-driven shopping.
Aonic
Gaming, adtech and survey rewards group.
EssenceMediacom
Global media agency for planning, buying, analytics and commerce.
iion
Gaming adtech platform for advertisers, agencies and publishers.
Videowise
Video commerce SaaS for shoppable video and live shopping.
Button
Mobile commerce and affiliate optimisation platform for retailers and publishers.
Disney
Global media company spanning streaming, sports, studios and advertising.
Emplifi
Enterprise SaaS for social marketing, commerce and customer care.
Tolstoy
E-commerce software for shoppable video, AI creatives and AI shopping assistants.
Skai
Omnichannel advertising software for search, social and retail media.
Vantage
Retail media orchestration software for enterprise retailers.
Welect
Choice-driven video advertising platform for publishers, agencies and advertisers.
ACTV8me
Closed-loop attribution and wallet commerce tools for measurable media.
Bambuser
Video commerce software for brands and retailers.
Bazaarvoice
Commerce content software for reviews, syndication and creator marketing.
Flam
AI platform for immersive ads, commerce and conversational experiences.
Rokt
Commerce media platform monetising checkout and post-purchase moments.
Smartico
Publisher ad tools for local digital campaign creation and monetisation.
SUNT
Swedish native advertising platform for publishers, brands and agencies.
Surfside
Retail media and programmatic adtech with closed-loop attribution.
Go See TV
FAST TV platform and channel operator for broadcast monetisation.
IVO
Publisher ad operations and retail media workflow software provider.
retailmediatools
Retail media software for retailers building in-house ad networks.
Stackline
Enterprise retail media and commerce software for brands and retailers.
Awin
Affiliate marketing platform for brands, agencies, publishers and creators.
Celtra
B2B creative automation software for scaled digital advertising.
MEmob+
Regional MENA AdTech platform for buying, measurement and creative optimisation.
mrge
Commerce advertising platform for affiliate and publisher monetisation.
Shoppable
Commerce infrastructure for checkout inside ads, content and off-site channels.
How Shoppable / Commerce Ads fit into the ecosystem
Companies in Shoppable / Commerce Ads often connect to adjacent categories such as media buying, inventory monetization, data, identity, measurement, infrastructure or commerce. Understanding these connections helps teams see where the category sits in the broader ecosystem.
Market structure and positioning
Polaris7 tracks the Shoppable / Commerce Ads landscape by mapping relevant companies, their capabilities, positioning, partnerships, acquisitions and other market signals. This creates a structured view of how the category is evolving.
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