iion

The company operates a two‑sided adtech marketplace around gaming inventory. On the demand side, brands and media agencies use a self‑serve platform to plan, activate and measure advertising campaigns across multiple gaming environments. The platform offers campaign management, contextual targeting, rich‑media creative tools, analytics and brand‑lift studies, creating value through consolidated access to gaming inventory and measurement capabilities.

On the supply side, game developers and publishers integrate a monetisation platform via SDKs, Google Ad Manager adapters, Prebid bidder connections and Amazon TAM, enabling them to access diversified direct and programmatic demand sources. This creates value for publishers by improving yield, fill rates and access to global brand budgets while reducing integration complexity. The business relies on maintaining quality inventory, robust integrations and measurable performance to attract both buyer and seller participants.

iion.io is an Australian advertising technology company focused on game environments. It operates a programmatic platform that connects brand and agency buyers with gaming inventory across in‑game, around‑game and related channels, and a monetisation layer for game publishers. The company positions its stack as providing attention and brand‑lift measurement and integrates with existing ad tech such as Google Ad Manager, Prebid and Amazon Transparent Ad Marketplace.

iion.io generates revenue by facilitating media buying and selling between advertisers and game publishers. Buyers use its self‑serve campaign platform to plan, activate and measure media, while publishers integrate a monetisation platform via SDKs and adapters to access brand and programmatic demand. Revenue is likely earned through media margins or take‑rates on spend, plus potential service and measurement fees. Core customers are brand advertisers and media agencies on the demand side, and game developers and publishers on the supply side.