InMobi

The business model centres on operating a two-sided mobile advertising marketplace plus owned inventory. On the demand side, advertisers and agencies use its demand-side platform and AI planning tools to buy mobile and in‑app inventory across the open internet and its owned consumer property. On the supply side, app publishers integrate its ads SDK and exchange/SSP to expose their inventory to multiple demand sources.

Value is created by aggregating mobile supply and demand, optimising campaign performance and yield with data and machine learning, and simplifying app monetisation. Revenue is largely transactional and volume-driven, scaling with media spend flowing through its DSP and exchange, and with impressions sold on its owned lock-screen content platform.

InMobi is a Singapore-headquartered mobile advertising technology company focused on programmatic buying and publisher monetisation. It operates a demand-side platform (DSP) for advertisers, a supply-side platform (SSP)/exchange for app publishers, an ads SDK, and an AI-based campaign creation tool, and also sells inventory from its own consumer content property Glance.

The company generates revenue from media and technology fees on programmatic transactions, managed campaign services for brands and agencies, and direct sales of owned and operated mobile inventory. Its customers are primarily advertisers and media agencies buying mobile and in‑app media, and app publishers and other supply partners seeking to monetise their inventory through programmatic channels.