CloudX

The company operates a programmatic supply side platform and mobile SDK that enable mobile and AI publishers to monetise their inventory via programmatic advertising. It creates value by aggregating premium demand sources into unified auctions, simplifying integration via a single SDK and agent-driven setup, and providing publishers with verifiable auction logic, monetisation-as-code controls and analytics. This reduces technical overhead for publishers, increases yield on their ad inventory and provides standardised access to multiple bidders.

Commercially, the business behaves like a classic SSP: it intermediates between publishers and various demand sources and is compensated via a share of ad revenue or a take-rate on media transacted through its auctions. Additional value can be created through log-level data access, analytics and tooling that help publishers optimise their monetisation strategies, which may be packaged into contractual or enterprise pricing tiers.

CloudX is a United States–based advertising technology company operating a programmatic supply side platform for mobile and AI publishers. It offers a mobile SDK and backend platform that connect app and game publishers to multiple ad buyers through unified auctions, with an emphasis on quick integration, auction transparency and “monetisation as code” configuration.

The company primarily serves mobile app developers, game studios and other digital publishers that rely on advertising revenue. It raised a $30m Series A round and operates under Continental Expeditions Inc. Revenue is most likely generated via a percentage take of ad spend flowing through its supply side platform, potentially supplemented by enterprise-style platform or data access fees for advanced analytics and services.