Equativ

Equativ operates as an independent adtech vendor providing a full-stack programmatic and CTV infrastructure layer. For publishers and media owners, it delivers an integrated ad server plus SSP to manage, package, and sell inventory across display, video, and CTV, supported by yield optimization tools and a managed media team. For advertisers and agencies, it offers an AI-driven planning and curation/DSP environment, creative enhancement tools, and a data and identity layer for addressable, privacy-conscious targeting. For broadcasters and streamers, it provides SSAI technology that powers dynamic ad insertion into live and on-demand streams. For retailers, it provides technology and services to run on-site and off-site retail media programs. Value is created by consolidating fragmented adtech functions into a coherent stack that improves monetization yield for supply-side clients and campaign performance and control for demand-side clients, while maintaining independence from large walled gardens.

Equativ is a France-based independent advertising technology company providing an end-to-end programmatic stack for publishers, retailers, broadcasters, and advertisers. Its core offerings include a combined ad server and supply-side platform for publisher monetization, an AI-powered advertiser and curation/DSP platform, server-side ad insertion for streaming and CTV, a retail media technology suite, and identity/addressability solutions for cookieless targeting. The company generates revenue by licensing its software, powering media transactions, and offering managed and retail media services. Its paying customers are publishers and digital media owners, broadcasters and streaming platforms, retailers building retail media networks, and advertisers and agencies using its platforms and curated marketplaces to plan, execute, and optimize omnichannel campaigns.