Kueez

Kueez combines digital media ownership with advertising technology and performance marketing services. On the supply side it owns and operates a large network of quiz and entertainment sites, generating traffic that is monetised through programmatic advertising. It has developed an SSP / real‑time bidding solution and header bidding adapters that connect its own and partner publishers’ inventory to multiple demand sources, using yield optimisation, supply‑path optimisation and analytics to increase effective CPMs. This creates value for publishers through higher revenue per impression and simplified ad‑ops, and for advertisers through scalable, performance‑oriented inventory.

On the demand side, Kueez runs an end‑to‑end marketing platform that combines media buying, creative and landing‑page optimisation, and performance analytics, typically as a managed service. It arbitrages traffic by buying from discovery and other paid channels, optimising conversion rates, and reselling resulting impressions and conversions to advertisers under performance‑based arrangements. The business is bootstrapped and relies on operating cash flow from media margin, programmatic revenue shares, and service fees rather than external funding.

Kueez is an Israeli digital publishing and ad‑technology company that operates a network of around 60 entertainment and quiz‑style content websites and a programmatic monetisation stack. It reaches hundreds of millions of users via its owned‑and‑operated properties and external distribution partners, using this inventory as both a revenue source and a testing ground for its advertising technology.

The company makes money primarily by selling digital advertising impressions through programmatic channels, including its own supply‑side platform and header bidding adapter, and by providing publisher monetisation tools and managed performance marketing services for advertisers. Its direct customers are digital publishers seeking higher programmatic yield and advertisers or performance marketing teams buying traffic and conversions via managed campaigns, while end‑users consume the content but do not pay directly.