Kargo

The company runs a premium advertising marketplace and supply-side platform that intermediates between digital publishers (including CTV/OTT environments) and advertisers. It creates value by packaging brand-safe, non-MFA inventory with proprietary video and display formats, creative optimisation, and contextual/attention-based targeting. For publishers, it offers video player technology and monetisation tools that increase yield and simplify integration with programmatic demand. For advertisers and agencies, it offers creative production tooling, attention-focused formats, targeting and measurement that are designed to improve performance and transparency across mobile, desktop and CTV. Acquisitions of video technology and attention-based advertising businesses extend its stack from player infrastructure through creative, delivery and measurement, positioning it as a vertically integrated adtech and SSP offering rather than a media owner.

Kargo is a US-based digital advertising technology company focused on premium mobile, web and connected TV inventory. It operates a supply-side and marketplace infrastructure that connects publishers with brand advertisers through high-impact ad formats, creative tools, and video players integrated into major ecosystems such as connected TV and Amazon Publisher Services.

The company earns revenue primarily by facilitating programmatic and direct advertising transactions across its supply, taking a margin on media spend and offering creative and optimisation services. Its customers are brand advertisers, agencies, media traders and demand-side platforms buying media, and publishers who integrate its video player and monetisation solutions to access premium demand and formats.