One Tech Group

The business model centres on providing a vertically integrated adtech stack for DOOH, OOH and radio publishers. Core value is created by enabling media owners to manage campaigns (ADSERVER1), monetise inventory programmatically (SSP1), aggregate and activate audience and location data (DMP1), and manage network assets and sales workflows (NMS1). These tools reduce operational complexity, connect to multiple DSPs and programmatic partners, and help increase fill rates and yield across physical-world media inventory.

Revenue is likely generated through recurring platform fees for access to each module, potentially tiered by inventory volume or features, together with transaction-based fees on programmatic trades processed via the supply-side platform. Additional value and revenue come from managed-service operations, where the company runs campaigns and programmatic set-ups on behalf of publishers, and from professional services such as integration support and business case consulting for new DOOH and retail media networks.

One Tech Group GmbH is a Germany-based adtech company focused on digital out-of-home (DOOH), out-of-home (OOH) and radio publishers and media owners. It provides a multichannel platform that covers direct ad serving, programmatic monetisation, data management and network/sales operations, giving publishers access to programmatic demand and tools to manage their inventory and campaigns.

The company generates revenue by licensing its platform modules (ADSERVER1, SSP1, DMP1, NMS1) and by offering managed services and consulting around programmatic DOOH monetisation. Its paying customers are DOOH/OOH/radio networks, retail media operators and other media owners who use the platform to manage, data-enrich and monetise their screen or audio inventory, often connecting to external demand-side platforms via SSP1.