Print

Print refers to physical, paper-based editorial publications such as consumer magazines, news magazines, trade journals and other regularly distributed periodicals that carry editorial content and paid advertising in a tangible format.

In the AdTech/MarTech ecosystem, print is an offline media channel used for brand-building, targeted category reach and integrated cross‑channel campaigns; measurement relies on audited circulation, readership surveys, and third‑party reach estimates rather than digital tracking pixels. Media planners buy space based on audience demographics, frequency and geographic distribution, and attribution is commonly assessed via lift studies, promo codes, subscriber data and cross‑media measurement vendors.

Buyers are advertisers, brand marketers and media agencies seeking contextual reach and trust; sellers are publishers, magazine groups, niche/trade titles, and their printing/distribution partners. Pricing is typically CPM or flat-rate for ad units and sponsored content, with rates driven by circulation, audience quality, editorial alignment and premium placements, and the market features large consolidated publishers alongside specialized niche titles.