Vericast

The company operates a multi-line B2B model. It designs and executes marketing campaigns, historically including digital, CTV, and targeted direct mail, using proprietary consumer and behavioural data; it charges clients for managed campaign services, media, and production. It also manufactures and fulfils secure business cheques and related printed items for financial institutions and their business customers, and runs turnkey prepaid card programmes where institutions outsource programme operations. Additionally, it sells research and analytics services such as customer feedback and benchmarking for financial institutions.

Value is created by combining data-driven targeting and postal reach for marketers, operational and fraud-reduction capabilities for cheque and card programmes, and insight into customer behaviour for banks and credit unions. The model mixes high-volume production capabilities, data assets, and domain-specific research to support marketing performance, non-interest revenue, and customer experience improvements for clients.

Vericast is a US-based marketing and financial services company that historically combined digital advertising, direct mail, cheque and card solutions, and research services. It has recently divested major adtech, cooperative mail, and digital/print marketing operations (including Valassis and related units sold to RRD) and no longer operates RetailMeNot. The remaining business appears focused on financial-institution-focused products such as secure business cheques, prepaid card programmes, and customer insight solutions.

The company earns revenue from managed marketing services, production and fulfilment of printed materials, financial products offered via banks and credit unions, and research and analytics services. Its direct customers are businesses, with a concentration in financial institutions that use its cheque, card, and insight offerings, as well as brands and retailers that previously purchased digital and direct-mail marketing campaigns.