Sanoma

Sanoma operates a portfolio model built around owned content, distribution and audience access. In education, it develops or acquires local curriculum-aligned learning content and software, then sells these products to schools and education systems through subscriptions, licences and materials sales. In media, it creates or distributes editorial and entertainment content across print, digital, TV, radio and streaming, then monetises audience attention through subscriptions and advertising inventory sales. Value is created by combining strong local brands, proprietary content, recurring institutional relationships and multi-channel distribution.

Sanoma is a Finnish listed media and learning group. Its business combines a large domestic media portfolio in Finland with a European K12 learning operation. In media, it owns news, magazine, TV, radio and streaming assets and monetises them through consumer subscriptions and advertising sales. In learning, it sells printed and digital curriculum-aligned materials, learning platforms and related subscriptions to schools, teachers and education systems across several European countries.

The company makes money through a diversified model: recurring education contracts and subscriptions, print and digital learning materials, paid consumer content, and advertiser spend across owned media inventory. Its customer base therefore includes schools and education authorities, teachers and students through institutional purchasing, Finnish consumers paying for content, and advertisers or agencies buying access to Sanoma's media reach and first-party audience data.