CMI France

CMI France operates a publisher-led media model. It creates or controls editorial brands that attract consumer audiences, then monetises those audiences through advertising sales, sponsorship, branded content and custom commercial operations. Value is created by combining premium brand environments, multi-format distribution and a central sales organisation that packages inventory across multiple titles for advertisers and agencies.

CMI France is a French media group operating a portfolio of editorial brands across print, web, social, mobile and audio. Its assets include consumer publishing brands such as ELLE, Version Femina, Art & Decoration, ELLE Decoration, ELLE à Table, Marianne, Loopsider, Louie Media and others. In parallel, it runs CMI Media, a central advertising sales house, and CMI Media Studio, an in-house branded content and creative production unit.

The company makes money primarily by monetising audience attention and brand environments. Revenue comes from print and digital advertising, video and audio advertising, branded content, sponsorships, special operations and custom advertiser projects sold to brands and agencies. Its direct paying customers are advertisers and media agencies buying reach, contextual environments and bespoke campaigns, while its consumer audiences drive the inventory value of its owned media brands.