FreeWheel

The company operates an enterprise adtech platform that connects video and TV advertising buyers and sellers. On the sell side, it provides ad server, yield management, marketplace connectivity and audience tools to broadcasters, cable and satellite operators, and streaming publishers, enabling them to manage inventory, optimise yield and activate audiences across screens. On the buy side, it offers campaign planning, demand‑side bidding environments and performance solutions for agencies and brand advertisers targeting premium TV and CTV inventory.

Value is created by consolidating fragmented TV and video ad workflows into integrated software suites, automating planning, execution, finance and reporting, and enabling programmatic transactions in a premium video marketplace. Revenue is earned through enterprise software contracts, platform fees and transaction‑linked economics on programmatic spend, with some managed services layered on top for complex operations and integrations.

FreeWheel is a United States–based adtech company owned by Comcast that provides software and marketplaces for buying and selling premium television and video advertising, especially connected TV (CTV) and streaming. Its platform includes tools for media planning and finance, demand‑side buying, supply‑side yield and ad serving, audience management and identity resolution, all tailored to TV and video ecosystems.

The company generates revenue by licensing enterprise advertising platforms and related services to broadcasters, streaming publishers, multichannel video providers, media agencies and brand advertisers, and by facilitating programmatic transactions across its premium video marketplace. Its customers are businesses on both the buy and sell sides of the TV and digital video advertising market, not end consumers.