Welect

Welect operates as an adtech vendor and media network built around a proprietary choice-driven video ad format. It integrates its technology into publisher websites, enabling users to actively select from multiple video ad options, which produces a real-time intent signal without reliance on third-party cookies. The company aggregates publisher inventory into a networked reach and offers this as a buying opportunity for advertisers and agencies, functioning similarly to a performance-focused video ad network.

Value is created for advertisers by providing consent-friendly, intent-rich video exposures and formats such as shoppable video, and for publishers by enabling incremental monetisation of their audiences through a specific integration called WelectPublish. Welect participates in the programmatic ecosystem by making its inventory and format available via partner demand-side platforms and through direct sales, blending technology provision with media arbitrage over publisher inventory.

Welect is a Germany-based ad technology company operating a choice-driven video advertising format embedded within publisher sites. Its technology allows users to select which video campaign they watch, generating a first-party, cookieless intent signal that can be used for campaign targeting and measurement. The company positions itself as an alternative to traditional interruptive ad formats and as a privacy-compliant solution for reaching users who opt out of tracking.

Welect generates revenue by selling media to advertisers and agencies on outcome-based pricing models such as cost-per-view, cost-per-click and cost-per-engagement. Campaigns can be booked directly or via integrated demand-side platforms, and Welect shares revenue with publishers whose inventory it uses. The primary customers are advertisers and media agencies seeking cookieless video reach and engagement, while publishers are supply partners integrating the format through a dedicated publisher offering.