Aonic

Aonic operates as a multi-vertical group focused on mobile and games ecosystems. It aggregates and runs several technology-enabled businesses: an in‑app ad monetisation and RTB marketplace stack, a performance user acquisition provider with owned inventory, a rewards-based research and survey delivery platform, and a games publishing arm. Across these, it creates value by matching advertiser and research demand with mobile users, and by helping app and game publishers monetise audiences and distribute titles.

The core economic model is intermediation: connecting demand (advertisers, game publishers, brands, research buyers) with supply (mobile app inventory, game catalogues, survey respondents) using proprietary platforms and services. Value is created through higher ad yield and fill for publishers, efficient user acquisition outcomes for game studios, monetisation of survey respondents for research buyers, and commercial support for game developers. Scale is enhanced through acquisitions and integration of complementary assets in ad monetisation, UA, and research rewards infrastructure.

Aonic is a Sweden-headquartered games and ad technology group that owns and operates multiple businesses in mobile in‑app advertising, user acquisition and games publishing, as well as a research technology and rewards-panel platform. Its portfolio includes a publisher‑first mobile ad monetisation and RTB marketplace platform, a performance user acquisition provider using owned and operated app inventory, a research rewards and survey delivery platform, and a game publishing arm serving first‑ and third‑party studios.

The group earns revenue from advertisers and game studios buying user acquisition, from app publishers using its ad monetisation stack, from developers and studios using its publishing services, and from brands and research buyers purchasing access to rewarded survey respondents. It is backed by private capital investors and pursues an acquisition-led growth strategy in adtech, marketing services and research technology linked to gaming and mobile apps.