Market Research & Consumer Panel
Services and communities (like surveys and focus groups) used to generate proprietary first-party audience insights and market intelligence for brands.
What is a Market Research & Consumer Panel?
Market Research agencies and Consumer Panels aggregate consumer opinions, behaviors, and preferences directly from structured surveys. These data assets are then licensed to brands and advertising agencies to inform marketing strategies, product development, and audience targeting.
Key Market Research & Consumer Panel Companies
LoopMe
Adtech platform for programmatic media, in-app monetisation and measurement.
Adwanted Group
Media workflow software, data and industry services for advertisers and publishers.
Adzymic
Creative orchestration and programmatic ad execution platform for brands and agencies.
Audience Town
Marketing analytics and activation platform for home builders.
Claritas
Marketing data, identity and activation platform for advertisers and agencies.
Webedia
Digital media group combining publishing, advertising, creators and production.
Comscore
Cross-platform media measurement, audience analytics and advertising validation provider.
Dynata
First-party panel and measurement platform for research and advertisers.
Kidoz
Privacy-first mobile adtech for children, teens and family audiences.
Lumen Research
Attention measurement and media optimisation for advertisers and agencies.
Beatgrid
Cross-media ad measurement platform using ACR and panel data.
Gemius
Adtech and media measurement platform for publishers, agencies and advertisers.
OnAudience
B2B audience data and cookieless identity platform for programmatic targeting.
Aonic
Gaming, adtech and survey rewards group.
SPIEGEL-Gruppe
German premium publisher monetising journalism through subscriptions, advertising and licensing.
Weischer
German cinema advertising specialist with media, research and ad operations services.
Ogury
Privacy-first adtech platform for targeting, activation and measurement.
Affinity
Adtech holding company spanning media monetisation and affiliate software.
Marfeel
Publisher analytics and optimisation software for digital media teams.
neuroflash
AI marketing content suite for creation, governance and optimisation.
Nielsen
Media measurement, ad intelligence, and content data provider.
Bazaarvoice
Commerce content software for reviews, syndication and creator marketing.
My Code
Multicultural media sales and marketing platform for brands and publishers.
Sundial Media Group
Cultural media owner monetising audiences through ads, events, sponsorships and content.
Stackline
Enterprise retail media and commerce software for brands and retailers.
Bright Mountain Media
Integrated adtech, insights, agency and digital media platform.
DataMoire
B2B campaign measurement platform combining analytics with survey-based insights.
QuestionPro
B2B survey, research and experience management software platform.
Recruitics
Recruitment marketing platform and agency for enterprise hiring teams.
Stagwell
Marketing holding company combining agencies, research, and SaaS tools.
Circana
Retail, consumer and media measurement platform for enterprises.
Ibexa
Enterprise digital experience and orchestration software for multi-channel teams.
NRF
Retail trade association monetising media, events and industry intelligence.
SQREEM
Audience intelligence and programmatic activation platform for enterprise marketers.
Syno
B2B research platform for surveys, panels, audience data and insights.
Confiant
Ad security and quality software for programmatic advertising.
Emerce
Dutch B2B digital media platform for marketing and commerce professionals.
Handelsblatt Media Group
German business media group spanning publishing, advertising, research and events.
Meltwater
B2B media intelligence and social analytics software platform.
On Device
Independent cross-media brand lift measurement for advertisers and agencies.
Alchemer
B2B customer feedback and survey software with analytics and reputation tools.
Prodege
Consumer rewards and market research platform operator for advertisers and brands.
Profound
Software for measuring and improving brand visibility in AI search.
aytm (Ask Your Target Market)
Research platform with panel access, analytics and managed insight services.
Doximity
Clinician network and healthcare workflow platform monetised via enterprise tools.
Kantar
Market research and media measurement provider for enterprise marketers.
Keymailer
Gaming marketing platform for creators, press, playtesting and campaign management.
MediaScience
B2B media research firm for ad, context and viewer measurement.
Persona.ly
Mobile performance DSP with rewarded acquisition and campaign services.
Affinity Solutions
Transaction-data platform for insights, audiences, measurement, and card-linked offers.
Haymarket
Specialist media group spanning publishing, subscriptions, events and agency services.
onlineumfragen.com
B2B survey software and feedback analytics platform.
Sermo
Verified clinician network monetised through research, insights and healthcare advertising.
SPINS
CPG retail intelligence, product data, and shopper analytics platform.
HFS Research
Enterprise analyst firm selling research, advisory and events.
Influencity
B2B platform for influencer marketing and social media operations.
NIQ
Enterprise consumer and retail intelligence platform for brands and retailers.
PwC
Professional services network selling consulting, managed services, and enterprise software.
RIWI
Market research platform for global sampling, measurement and syndicated insights.
Springer Nature
Scientific publisher and research information platform group.
How Market Research & Consumer Panel fit into the ecosystem
Companies in Market Research & Consumer Panel often connect to adjacent categories such as media buying, inventory monetization, data, identity, measurement, infrastructure or commerce. Understanding these connections helps teams see where the category sits in the broader ecosystem.
Market structure and positioning
Polaris7 tracks the Market Research & Consumer Panel landscape by mapping relevant companies, their capabilities, positioning, partnerships, acquisitions and other market signals. This creates a structured view of how the category is evolving.
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