aytm (Ask Your Target Market)

aytm operates a hybrid research technology and services model. The platform provides businesses with software to design surveys, recruit respondents, analyse results, and distribute insights, while also monetising access to proprietary and partner sample supply. Alongside the self-serve platform, aytm offers managed and full-service research engagements for customers that want expert-led execution. Value is created by compressing the research workflow into a single system and reducing friction between survey design, sampling, analysis, and reporting.

aytm is a US-based market research software platform operated by Umongous, Inc. It combines survey authoring, respondent sourcing, analytics, qualitative AI analysis, ad and ecommerce testing, and reporting in one workflow. A core differentiator is its access to both proprietary and partner panels, including the owned PaidViewpoint panel, which supports sample recruitment and data collection at scale.

The company sells primarily to business users such as market researchers, insights teams, brand managers, agencies, product teams, and enterprise research buyers. It generates revenue through a hybrid model that blends self-serve SaaS access, usage-based survey and sample pricing, and managed research services ranging from modular expert support to fully outsourced studies.