SPINS

The company operates a B2B data and analytics model centred on proprietary retail, product and ecommerce data assets. It collects and standardises point-of-sale data across multiple retail channels, captures and enriches product content and attributes, and aggregates ecommerce and shopper activity signals. These data sets are packaged as syndicated measurement products, ecommerce and pricing intelligence, and product-attribute datasets. Value is created by giving brands and retailers a consistent, attribute-rich view of category performance, pricing, promotions, assortment and shopper behaviour across channels, which supports planning, benchmarking and execution.

Revenue is generated through enterprise contracts for data licensing and platform access, often bundling multiple data modules (POS, ecommerce, product intelligence, pricing intelligence). Additional value and revenue come from product content syndication to partners and from managed and consulting services that help clients interpret and act on the data, including growth programmes for emerging brands and custom insight engagements.

SPINS LLC is a United States-based data and analytics company focused on the consumer packaged goods (CPG) sector, especially natural, organic and speciality products. It aggregates point-of-sale, ecommerce and product content data, enriches product records with detailed attributes, and provides syndicated market measurement, pricing and promotion intelligence, and commerce analytics to brands and retailers.

The company generates revenue by licensing data sets and analytics platforms, selling access to product-attribute enrichment and content distribution services, and providing managed and consulting services tied to its data (such as growth and go-to-market support for emerging brands). Its customers are primarily CPG manufacturers and retailers, as well as ecommerce and category teams that require syndicated measurement, pricing, assortment and shopper engagement insights across physical and digital channels.