Influencity

The company operates a B2B SaaS model built around an influencer marketing platform. It maintains a large indexed database of creator profiles and provides software modules for discovery, relationship management, campaign execution and performance reporting. Business customers subscribe to the platform to streamline their influencer workflow rather than building their own data and tools.

Revenue is generated via recurring subscriptions to different modules and plan tiers. Value is created by reducing the time and manual work required to find suitable influencers, centralising creator relationship data, organising multi-step campaigns and aggregating post and campaign metrics into reports that demonstrate marketing return on investment. The company competes with other influencer platforms on breadth of data, integrated workflow and reporting capabilities.

Influencity is a Spain-based software company providing an influencer marketing platform for brands and agencies. Its tools cover creator discovery, influencer relationship management, campaign workflow and reporting, enabling marketing teams to search for influencers, manage collaborations and measure campaign performance across social platforms such as Instagram, TikTok and YouTube.

The company generates revenue through paid subscriptions to its cloud platform, sold in tiered plans that limit the number of stored influencers and volume of profile analyses. Customers are primarily business users – brand marketing teams, media and influencer agencies – who pay for access to discovery, IRM, campaign management and reporting modules, with optional bundles and discounts for annual commitments.