Customer Relationship Management (CRM)
Foundational software for managing relationships, interactions, and sales pipelines with customers and prospects.
What is a Customer Relationship Management (CRM)?
Customer Relationship Management (CRM) is software that centralizes customer and prospect data, interactions, and sales pipelines to manage relationships, communications, and revenue-generating activities.
Key Customer Relationship Management (CRM) Companies
Geniee
Japanese adtech and martech platform spanning media buying, monetisation and CRM.
Moore
Nonprofit fundraising platform combining donor software, data and managed services.
Bell
Canadian telecom and media operator with adtech and enterprise services.
Vendasta
White-label SaaS platform for agencies serving local businesses.
Madison Logic
B2B ABM platform combining intent data, media activation and measurement.
WebFX
Digital marketing agency with attribution and CRM software.
Plan.Net
Digital agency for consulting, CX, commerce, CRM and performance marketing.
Search, video and advertising platform ecosystem for businesses and consumers.
Joveo
AI recruitment marketing and hiring workflow software for employers and agencies.
Emplifi
Enterprise SaaS for social marketing, commerce and customer care.
Factors.ai
B2B revenue intelligence and ad optimisation software platform.
Demandbase
B2B account-based marketing, advertising and sales intelligence platform.
Sinch
Business communications platform for messaging, email, voice and verification.
6sense
B2B revenue intelligence and account-based advertising software platform.
goTom
Media sales workflow software for publishers and ad businesses.
JobCloud
Swiss recruitment platform operator for job ads and hiring tools.
HubSpot
CRM and growth software platform for business teams.
Structured
Channel marketing automation software for enterprise partner ecosystems.
Cleeng
Subscription management and retention software for digital media businesses.
Dollar General
US discount retailer with digital commerce, loyalty and retail media.
Stova
Enterprise software for managing in-person, virtual, and hybrid events.
Xiaohongshu (Red / REDnote)
Chinese lifestyle social platform linking discovery, advertising and commerce.
Blavity
Cultural digital media company with advertising, events and talent products.
Microsoft
Diversified software, cloud, advertising and gaming platform company.
Wix
Website building and commerce software for businesses and creators.
Adplorer
Marketing operations software for agencies and multi-location advertisers.
Manychat
Conversational marketing software for automating social and messaging interactions.
Playtech
B2B gambling software, content and services provider for licensed operators.
Reynolds and Reynolds
Automotive dealership software and services platform.
Synup
White-label agency software for local marketing, CRM and reporting.
Thryv Australia
SMB software platform for CRM, marketing, scheduling and payments.
Meltwater
B2B media intelligence and social analytics software platform.
Zendesk
Customer service software for ticketing, automation and AI support.
Amadeus Hospitality
Hospitality software and travel media solutions for hotels and travel sellers.
Didomi
B2B privacy platform for consent, preferences and compliance workflows.
edrone
E-commerce CRM and marketing automation SaaS for online retailers.
Italiaonline
Italian digital publisher and SME marketing services platform.
N.Rich
B2B ABM platform with DSP, intent data and attribution.
ProProfs
Multi-product SaaS suite for training, support, feedback and business workflows.
ZoomInfo
B2B data and go-to-market software platform for revenue teams.
American Express
Closed-loop payments network, card issuer and commerce media platform.
Cox Automotive
Automotive software, marketplaces, finance, logistics and dealer marketing platform.
Doximity
Clinician network and healthcare workflow platform monetised via enterprise tools.
Klaviyo
Customer data and marketing automation software for ecommerce brands.
KT
South Korean telecom and IPTV operator with advertising and commerce assets.
MindMatrix
Partner ecosystem SaaS for PRM, channel marketing, and enablement.
Red Ventures
Intent-driven digital media and customer acquisition company.
Zillow Group
Real estate marketplace monetising housing traffic through agent ads and software.
Zoho
Private business software suite for CRM, marketing, finance and operations.
Professional social platform for hiring, advertising, sales and learning.
Lowe's
Home improvement retailer with omnichannel commerce and retail media revenue.
TransUnion
Enterprise data, identity, risk and marketing analytics provider.
ZINFI
Partner management SaaS for enterprise channel sales ecosystems.
Apollo.io
B2B sales intelligence and engagement platform for go-to-market teams.
Blinq
Digital business cards and team contact management software.
ChoiceQR
Restaurant SaaS for ordering, QR menus, payments and loyalty.
EventMobi
B2B event management software for in-person, virtual, and hybrid events.
group.one
European SMB software group spanning hosting, WordPress and business tools.
New Work SE
DACH-focused professional network and recruiting platform operator.
Sunrise
Swiss telecom operator selling broadband, TV and bundled subscriptions.
First Online Solutions
B2B software and digital services for service-led businesses.
Caseproof
WordPress monetisation software for memberships, affiliates and payments.
ClickFunnels
All-in-one SaaS for building and running online sales funnels.
Constant Contact
SMB marketing software for email, SMS, CRM and automation.
FastSpring
Merchant-of-record commerce platform for global software and digital sellers.
Influencity
B2B platform for influencer marketing and social media operations.
Mitel
Enterprise communications software for telephony, collaboration and contact centres.
MotorK
Automotive retail SaaS platform for marketing, CRM and lead conversion.
Salesloft
Revenue orchestration software for enterprise sales and revenue teams.
Sevio
Publisher monetisation stack combining SSP, ad server, CRM and sales services.
Talent.com
Global job search publisher with performance-based recruitment advertising.
Veeva
Life sciences cloud software and data platform provider.
Yelp
Local discovery and review platform monetised through business advertising.
CHECK24
German comparison portal monetising consumer switching and referral demand.
IAC
Public internet holding company spanning digital media and marketplaces.
Salesforce
Enterprise SaaS platform for CRM, marketing, data, analytics, and workflows.
How Customer Relationship Management (CRM) fit into the ecosystem
CRMs sit at the center of MarTech/AdTech stacks, aggregating behavioral, transactional, and communication data and exposing that unified profile to marketing automation, ad platforms, analytics, CDPs, and sales tools for segmentation, personalization, targeting, and attribution. They operate via connectors, APIs, and embedded workflows to capture leads, score and route opportunities, and sync customer state in real time across channels.
Market structure and positioning
The CRM market is dominated by large SaaS vendors (e.g., Salesforce, Microsoft, Oracle, HubSpot) alongside numerous vertical and SMB-focused providers, with subscription pricing and professional services for implementation and customization. Buyers are typically marketing, sales, customer success, and support teams in B2B and B2C organizations, while sellers include software vendors, system integrators, implementation partners, and ISVs that build extensions and integrations.
Go deeper into the Customer Relationship Management (CRM) ecosystem
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