Adplorer

The company operates a B2B software platform for managing local and multi-location digital advertising campaigns. It creates value by centralising cross-channel campaign set-up, bulk deployment, optimisation and reporting for large numbers of local campaigns across search, social and other digital ad platforms. This reduces manual workload, standardises campaign structures, and improves budget control for agencies and enterprise marketing teams. The platform integrates with third-party ad networks (Google, Microsoft Bing, Meta, Spotify, LinkedIn) and location assets (Google My Business, Facebook pages), and is complemented by professional services such as onboarding, migration from legacy tools and ongoing campaign management for clients who want an outsourced option.

Adplorer is a Germany-founded, Luxembourg-based provider of a cloud advertising management platform focused on local and multi-location digital marketing. Its software is used by digital agencies and in-house marketing departments to create, automate and manage pay-per-click and other online campaigns across channels such as Google, Microsoft Bing, Meta, Spotify and LinkedIn, with specific support for franchise and multi-location structures.

The company generates revenue by charging platform fees linked to the volume of advertising spend it manages, plus location-based fees for connected profiles such as Google My Business and Facebook pages. It also offers onboarding, migration and managed services, selling primarily to agencies, franchise networks, multi-location brands and corporate marketing teams that manage large portfolios of local campaigns.