Wix

Wix operates a horizontal SaaS platform for creating and running websites and online businesses. It provides a hosted editor, development environment, e‑commerce store functionality, payments, CRM, and marketing tools as integrated cloud services, plus an app marketplace for additional capabilities. Value is created by reducing the need for separate hosting, development, and multiple SaaS integrations, especially for non-technical users and small organisations. The company monetises through recurring subscription plans for sites and e‑commerce, higher-tier offerings for agencies and larger organisations, payments processing and related take-rates, and revenue share and/or recurring fees on paid apps and premium add-ons (such as domains and professional email). This model scales with the number of active sites, transaction volumes on e‑commerce stores, and adoption of ancillary services across its installed base.

Wix.com Ltd. is an Israel-based public software company that provides a hosted website-building and online business platform. Its core service is a browser-based editor with templates, hosting, and an app marketplace, expanded with tools for e‑commerce, payments, customer management, and marketing automation. The company also offers specialised environments for agencies and developers, and AI-assisted site creation. Wix generates revenue primarily from paid subscriptions to its site and business plans, e‑commerce and payments services, and fees or revenue share from third‑party apps and add-ons. Its customers are individuals, freelancers, small and medium-sized businesses, agencies, and organisations that pay for website hosting, online stores, business tools, and associated services on a recurring SaaS basis.