N.Rich
N.Rich is a b2B ABM platform with DSP, intent data and attribution.
N.Rich operates in the AdTech Vendor segment.
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Distinction
N.Rich is a B2B account-based marketing and advertising platform, not a general consumer ad network or a pure sales intelligence database. It is also not a foundational AI model provider; its core function is ABM execution, targeting and measurement.
- Founded
- 2015
- Headquarters
- Kampinkuja 2, Helsinki FI-00100
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about N.Rich
N.Rich: About
N.Rich operates a B2B SaaS and adtech hybrid model. It provides a cloud platform for account selection, intent scoring, campaign activation and attribution, then monetises both the software layer and the advertising execution layer. The value proposition is operational consolidation: customers can build target account lists from CRM data, activate programmatic ABM campaigns through the built-in DSP, and measure contribution to pipeline inside one platform.
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Technology
N.Rich: Market Position
N.Rich is a Finnish B2B software company that sells an account-based marketing platform combining programmatic advertising, intent data, ICP building, CRM-connected workflows and attribution. Its product stack is centred on a proprietary B2B-focused DSP used to activate campaigns against named accounts across web, social and in-app environments, with measurement tied back to pipeline and revenue outcomes.
The company makes money from platform access and performance-linked media activation. Its buyers are B2B marketing, demand generation, revenue operations and agency teams that want to plan, launch and measure account-based campaigns in a single system rather than stitching together separate DSP, data and analytics tools.
N.Rich: Frequently Asked Questions
What is N.Rich?
N.Rich is a B2B account-based marketing platform that combines a proprietary DSP, intent data, ICP building and attribution.
Who uses N.Rich?
It is used by B2B marketing, demand generation, revenue operations, sales operations and agency teams running account-based campaigns.
How does N.Rich make money?
It makes money through SaaS subscriptions and campaign activation fees, including a cost-per-engagement pricing model tied to advertising outcomes.
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